Spa Industry Gains Momentum in Bali
Spa numbers in Indonesia and Bali have grown over 160 percent since 2003, according to a new survey by Intelligent Spas, identifying 390 spas currently operating and another 21 spas under development.
TheÂ report, titled Spa Industry Profile Indonesia 2003-2009, achieved a 61 percent response rate.
Some key industry totals and averages extracted from the report include:
* Intelligent Spas identified 390 spa facilities currently operating in Indonesia.
* 52 percent were spas located in hotels, resorts or retreats (destination spas) and 42 percent were day spas.
* The average indoor area of spa facilities in Indonesia was 713 square meters.
* 42 percent of the total spa space was allocated to treatment rooms.
* Spas contained nine treatment rooms on average.
* 67 percent of spas owned a relaxation room compared to 3 percent that arranged access for their visitors to use a nearby relaxation room.
* Baths with water and/or air jets were provided by 75 percent of respondents.
* One-hour body wraps were priced from Rp238,533 (US$26) on average.
* Herbal tea was the most common complimentary food or beverage item provided by spas, with 87 percent offering it to visitors.
* Increased demand by clients for holistic spa treatments was the most common industry trend observed by spa owners and managers.
â€œThe excellent response rate enabled the survey results to be broken down further for more accurate benchmarking and analysis,â€ explained Julie Garrow, managing director of Intelligent Spas, â€œand it was very interesting to examine the key differences between day spas and destination spas, as well as spas located in Bali versus Jakarta.â€
* Day spas were larger in terms of indoor space when compared to destination spas.
* Day spas contained more treatment rooms than destination spas.
* Relaxation rooms were more commonly found in day spas.
* Day spas were more likely to provide tub soaks.
* Spa facilities located in Jakarta were much larger in terms of indoor area compared to spas in Bali.
* Jakarta spas contained more treatment rooms compared to spas in Bali.
* A higher proportion of respondents in Bali said they offered complimentary fresh fruit/vegetable juice to visitors, in comparison to Jakarta spas.Filed under: The Island