Coca-Cola ISC Pro Surfing Tour 2009 Launched at Kuta Beach

KUTA ~ The Coca-Cola Indonesian Surfing Championship Pro Tour 2009 was officially launched on the sands of the world famous Kuta Beach in Bali on Saturday afternoon in front of the Hard Rock Hotel just before sunset, complete with Balinese gamelan music and dancers, speeches, giveaways and live music performances, announcing the start of this competitive surfing season.

The season’s first pro event will be the Rusty “Rumble in Da Jungle” 6-star contest at Bangsal Beach in Sanur, starting off on April 26 with a waiting period of three weeks to allow the contest to be run in only the best waves, creating the most exciting event for both the surfers and the spectators, with a prize purse of Rp35 million at stake.

Six more pro events will be held in locations throughout Indonesia, including West Java, Sumbawa and Rote.

The Saturday afternoon launch event was attended by local and national media, members of the surf industry, surfers, staff and management of Coca-Cola Bottling Indonesia and the ISC, and tourists and beach workers that crowd the sands of Kuta Beach each day in front of the Hard Rock Hotel Bali.

After Balinese dancers had entertained the audience, Bruce Waterfield from Coca-Cola Bottling Indonesia headquarters in Jakarta gave a speech in which he explained, “Coca-Cola Bottling Indonesia’s sponsorship is an extension of our CSR program happening around Bali. We have been working with local authorities and NGOs to clean up Bali’s beaches and improve environmental awareness through education. The ISC, surfing and surfers are users of the beaches in a place where surfing has such a global focus… we’re very keen to work with ISC, the governing body of surfing in Indonesia, as they provide an organized platform for the surfers to develop their skills and have great future.

“This is CCBI’s second year supporting the ISC. The large value of our sponsorship represents our commitment to provide all Indonesian surfers an opportunity to develop themselves, the sport and lifestyle of surfing, and an opportunity to shine on the world stage.”

ISC CEO and pro surfer Tipi Jabrik expressed his appreciation, saying: “Thank you to CCBI for their support of the ISC and for surfing in Indonesia. Partnering with Coca-Cola opens a lot of doors for us, and with their help and media connections we can create more visibility to what we are doing here in Indonesia. Their community involvement in beach clean-up, reef preservation and other social programs means a better future for Bali and Indonesia. Finally, my heartfelt thanks to our loyal event sponsors Billabong, Oakley, Quiksilver, Rip Curl, and Rusty for making our tour grow each year and become such a big success, and to Baliwista (Bali Lifeguards) for helping out at every event.”

Bali Tourism Department chief Ngurah Darma said he was grateful for CCBI’s support of Bali and surfing, and that he was proud of the ISC’s success. He said his department fully supported surfing and wanted to become more involved.

Darma was presented (as pictured) with his own surfboard by Tipi Jabrik and Yerki Basuki, GM of Operations, Bali, courtesy of the Coca-Cola ISC tour.

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