Brand Bali or Lose Tourism Warning

SANUR ~ Bali, now the icon of Indonesian tourism and a top global destination, would within 20 years end up on the scrapheap of world tourism if it did not act now to preserve its identity as a destination for religion, culture and nature, leading industry observers have warned.

While Bali carries the heavy burden of contributing 20 to 30 percent of total Indonesian tourism business, the island risks losing its unique and successful tourism identity and therefore its tourism future, they say.

Two former national ministers – Prof Emil Salim (Environment) and Gede Ardika (Culture and Tourism) – were speaking at a workshop in Sanur last Friday organised by Tri Hita Karana, a group committed to achieving sustainability for Bali through reinvigorating the Balinese philosophy of harmony with nature.

“What’s wrong with this country?” asked Prof Salim, saying he was concerned with the pattern of tourism management in Bali and Indonesia, where a much higher diversity of attractions continued to draw consistently fewer visitors than Malaysia.

“Tourist numbers to Bali in the past few years have increased, but the income generated from tourists through expenditure and length of stay is still far below Malaysia,” he said.

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One Response to “Brand Bali or Lose Tourism Warning”

  1. Corey Kristensen Says:

    As a branding expert I would be happy to develop a brand for Indonesia and Bali!

    I come back to bali again in 3 days 🙂

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