MP3 Pioneers Unveil New Music Chapter

CANNES ~ Pioneers in the development of the first MP3 players this week unveiled ground-breaking technology aimed at offering new content to music lovers during the MIDEM music industry trade fair.

The new MP3 file format, called MusicDNA, offers a wide range of additional content to music lovers about favourite artists and bands – including lyrics, videos, tour dates and social networks such as Twitter – viewable alongside tracks.

BACH Technology, the company behind MusicDNA, is headed up by Dagfinn Bach, a leading pioneer of digital music who helped develop the first MP3 player.

“Twenty years on from the initial development of the MP3, it is time for digital audio to once again evolve. Just as vinyl gave way to the CD and the CD to MP3, it is time for the MP3 to pass the baton on to MusicDNA,” the BACH Technology CEO said.

MusicDNA will be available on the company’s website and is fully compatible on Apple’s iconic iPods as well as all MP3 players, the company stressed.

The cost of the file will be up to the retailer but BACH said it expects it to be around the same cost as current MP3s.

Experts here this week noted that the new service will compete with Apple iTunes LP service, which offers users an opportunity to buy additional multimedia elements and content.

The BACH format, however, aims to provide users with more information than on iTunes and to automatically update data on labels, bands or retailers each time the player is connected to the internet.

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