Best Western Premier Sunset Road to Maximizes MICE


Bali is the world tourist destination both for foreign and local tourists. This condition leads to dense accommodation, which is obviously seen from the hotel occupancy rate in Bali that is always high, where the department of tourism records the growth of tourists reached 200 percent annually. Besides, as the years go by, the property price will increase, especially with the presence of foreign ownership regulation, which will be effective at the end of the year. Under these conditions, investment in property will be very beneficial.

To support the optimization potential of the tourism, led by Rudy Margono as President Director and Hartono Hosea as Director, PT Sun Heritage Gapuraprima founded The Sun Heritage Condotel operating as Best Western Premier Hotel – Sunset Road Kuta.

Arvin F. Iskandar as the Commissioner stated that since last August, Best Western Premier Sunset Road has held a trial in terms of operational sections. “The results are pretty good and from there we also get things that must be optimized such as MICE,” he said.

Moreover, current interest on MICE tourism in Bali reached over 45 percent. Therefore, Best Western Hotel Sunset Road also has prepared accommodation supporting MICE with five meeting rooms primarily with capacity reached 400 people.

Arvin said that the company will utilize the extensive network of Best Western worldwide.

Currently, there are 4,100 Best Western hotels around the world and it is the largest in the world and we will try to take advantage of networking to bring both individual guests and MICE-related to Best Western Premier Sunset Road, he said.

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