World internet travel leader Wotif has opened an office in Bali to capitalise on the international strength of the tourism market here. It is a move that will significantly increase competitive pressure on locally based internet-oriented leisure travel providers.
The Bali office, at Ikat Plaza in Denpasar, is Wotif’s fifth in Asia.
More than 120 general managers and staff from Wotif Group’s top supporting Indonesian hotel partners were on hand to help celebrate the latest local members in the industry. Following a blessing of the office by a Hindu priest, guests at the Tuesday function were shown round the premises.
“We’ve seen constant and steady growth in sales for Indonesian properties through our sites, particularly in bookings for Bali as it’s a consistently popular destination for Asia/Pacific based travellers, where our websites are most popular,” Wotif Group CEO and managing director Robbie Cooke said at the opening.
“Most recently, political unrest in Bangkok has also proved a boon for tourism in Indonesia as travel demand has shifted to alternative locations such as Bali and Jakarta.
“We’re pleased and proud to make our presence in Bali more official with an office and bigger team who can better cater to the needs of our growing base of Indonesian properties and the increasing demand from the customers on our brands in Asia, Wotif.com, AsiaWebDirect.com and LateStays.com.”
Indonesia is Wotif.com’s fifth most popular Asian region, based on bookings for 2009. Bali was also one of Wotif.com’s top five Asian destinations in 2009, together with Singapore, Hong Kong, Bangkok and Kuala Lumpur.